Resume
SUMMARY
Versatile copywriter and editor with extensive experience producing an array of consumer and
business-to-business marketing collateral for both online and print projects.
- Comprehensive knowledge of successful marketing techniques.
- Impeccable proofreading and editing skills along with an in-depth knowledge of
all current editing sources.
- A motivated self-starter who can manage multiple projects simultaneously while
always meeting deadlines.
EXPERIENCE
Gap, Inc.
Copywriter
9/07-Present
• Write creative marketing and product copy for the OldNavy.com website to drive business results
and support key initiatives.
• Manage editorial element of projects throughout entire production cycle; attend all kick-offs and creative reviews and collaborate with rest of the Marketing team to ensure timely and appropriate finished piece.
• Maintain consistent Old Navy brand voice and style throughout all forms of communication.
• Participate in the creation of concepts that lead to execution of work, and manage progress and
activities of the copy department.
• Self-edit and proofread all pieces prior to delivery. Ensure accuracy of product information and price points. Protect business by ensuring copy has stylistic, account, and legal approvals.
• Continually maintain a high level of workflow efficiency and accurate completion of jobs according to preset timelines.
• Recipient of an Exceed award, in recognition of exceptional performance above and beyond job description.
• Created the copy for the two highest performing messages of 2008.
Copywriter
1/06-8/07
• Created compelling copy for marketing materials including advertisements, direct mail, recruiting brochures, press releases and sales letters. Wrote a direct mail letter that brought in a $10 million dollar lead for the company.
• Collaborated with designer and marketing executives to develop advertising campaigns. Worked on
the most successful advertising campaign in the Company's history.
• Skillfully crafted several viable options for each marketing campaign.
• Wrote and edited articles for the quarterly newsletter. Worked with designer to completely
revamp newsletter, to positive feedback and acclaim.
• Wrote and edited bulk emails on a daily and weekly basis and coordinated with Web Support for release to appropriate groups.
• Researched and kept on top of industry trends to ensure NPC's marketing collateral remains current and competitive.
• Worked closely with senior executives, various internal departments, outside vendors and NPC Representatives on various special projects.
Content Coordinator
7/01-12/05
Currently Freelance for Special Projects
• Wrote copy, proofread, and edited website and marketing materials including catalogs,
product descriptions, direct mail and magazine ads.
• Editor of eZine (100,000 readers) for screenwriters and filmmakers. As editor, increased readership by 10%.
• Editor of StoryLink, The Writers Store's online networking site for writers and filmmakers. See my
• Contributed to the development of successful online writing school, Writers University. Created sales copy for school, edited all courses and collaborated with instructors to create content. Created and instructed the most popular course, “Screenwriting Basics.”
• Wrote concise training and procedure manuals for every aspect of the company, including sales, purchasing, invoicing and shipping.
• Edited and rewrote incoming articles from screenwriting authors for website.
• Skilled coordination of the largest screenwriting event of the year resulted in over $30,000 in increased revenue from the previous year. Made and maintained professional relationships with screenwriters,
authors and software companies resulting in excellent company image.
Freelance Editing and Proofreading
• Editorial assistant to author Kate Wright on her book, “Screenwriting is Storytelling”
released fall 2004 by Putnam.
• Proofread, edit and type scripts for Entertainment Industry professionals.
• Create, edit and write courses for Writers University including "Breaking into Copywriting" and
EDUCATION
University of California, Los Angeles
Bachelor of Arts in English
December, 2002
Education Abroad Program, UCLA
Wordsworth Symposium, Grasmere, England
Summer, 2002
UCLA Extension
Intermediate and Advanced Screenwriting
